Linking with Health Campaigns

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Nationally and internationally annually there are many health events that you can utilise as a platform to promote your services - such as Hypo Awareness week in October, Diabetes Week in June, World Diabetes Day in November, Prevention week in April. Most are linked to a charity or company who will usually develop resources that you can download or hard-copies you can order.

Here are a few ideas for you to consider:

  • Organise display boards in all practice waiting rooms - DUK always have some great resources you can download, print and laminate some quotes from your evaluations, - here are some posters that you could use Example One

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  • Organise a calendar of promotional stands in your local supermarkets, large health centres, leisure centres and other such venues providing general diabetes information as well as information about your education provision

  • Get these advertised locally if you can to let people know you are coming

  • Put out a press release with some quotes from a patient champion and GP lead - this could lead to local press and radio interest

  • Linked to this you may want to contact local radio stations to see if you an get a slot - make them aware of the national event as well as the benefits to local people

  • Pharmacy packs (see article on Utilising Pharmacies)

  • If there is a new element or change to your service you may want to wait and launch it alongside a national event to help gain more traction

  • Social media - schedule a range of posts across your social media platforms. Also alert your CCG and Trust communications department to the national event and also the work you are planning

Promoting Your ServiceAlison Northernpromotion, campaigns, press, advertising, marketing