Working with Your Referrers

A vital part of the process to increasing the number of attendees at your structured education courses is the art of increasing referrals – not only the number but also the strength of the referral; a stronger referral is more likely to lead to more ‘bums on seats’!

There are many ways that this can be achieved. The following strategies, as well as the information in the rest of this website and from national office staff, will help you to design the service and activities that are best suited to your locality. All of the activities linked to increasing referrals should come from your marketing plan.